{"name":"LouisianAI brand identity manifest","version":"2026-06-14","sourceSkill":"creative-production:logo-explorer","url":"https://louisianai.com/brand.json","brandAssetKitUrl":"https://louisianai.com/brand-assets.json","objective":"Expose approved LouisianAI identity anchors and logo-explorer route prompts so crawlers, partners, generated assets, and future production work preserve the current brand system.","artifactMode":"identity-preservation and prompt manifest; no generated logo board or final vector identity was created","brand":{"exactName":"LouisianAI","category":"Independent Louisiana AI and data-center infrastructure tracker","audience":"Louisiana business, policy, utility, CRE, data-center, and economic-development readers.","currentPosture":"Restrained editorial source desk with dark ink, warm paper background, teal proof accent, source-linked claims, and no unsupported growth metrics."},"approvedAssets":[{"id":"avatar-logo-400","label":"LouisianAI square avatar logo","url":"https://louisianai.com/brand/louisianai-x-avatar-logo-400.png","type":"image/png","sizes":"400x400","use":"PWA icon, social avatar, compact app surfaces."},{"id":"avatar-logo-maskable","label":"LouisianAI maskable avatar logo","url":"https://louisianai.com/brand/louisianai-x-avatar-logo.png","type":"image/png","sizes":"1254x1254","use":"Maskable app icon and high-resolution square brand asset."},{"id":"root-og","label":"LouisianAI root OpenGraph image","url":"https://louisianai.com/opengraph-image","type":"image/png","sizes":"1200x630","use":"Canonical social preview and root brand card."},{"id":"share-og","label":"LouisianAI share kit OpenGraph image","url":"https://louisianai.com/share/opengraph-image","type":"image/png","sizes":"1200x630","use":"Share kit preview and distribution surface."}],"identityConstraints":["Preserve exact brand spelling: LouisianAI.","Preserve the evidence-first editorial posture: source-linked tracker, public-record trail, LPSC docket context, confidence labels, and canonical Louisiana AI infrastructure index.","Do not add unsupported subscriber, readership, traffic, citation, adoption, ranking, official-endorsement, or source-count claims.","Do not imply state, parish, utility, operator, partner, or government endorsement.","Generated typography and marks are directional until vectorized, accessibility-tested, and trademark-reviewed."],"routes":[{"id":"source-desk-wordmark","label":"Source Desk Wordmark","family":"wordmark","usageContexts":["website header","OpenGraph image","share cards","newsletter header"],"prompt":"Create a clean logo exploration tile for LouisianAI on a white inspection background. Preserve exact brand spelling: LouisianAI. Preserve the current source-desk identity: restrained editorial wordmark, dark ink, teal proof accent, evidence-first posture, and no tagline. Explore only wordmark spacing, weight, and underline/accent balance. No seals, fake official marks, partner logos, data-center clip art, or unsupported claims.","rationale":"Keeps the brand anchored in the existing editorial tracker identity while improving consistency across cards and headers.","bestFor":"Primary site header, social share cards, and editorial source surfaces.","decisionAdvice":"Use when the brand needs to read as a credible source desk before it reads as a tech startup.","watchOut":"Too much typographic novelty will reduce trust and make generated cards harder to preserve.","nextStep":"Convert the selected wordmark spacing and accent rule into deterministic CSS/SVG production assets.","preserve":["exact LouisianAI spelling","dark ink","teal proof accent","editorial restraint"],"avoid":["taglines","official seals","fake endorsements","generic AI sparkle marks"],"handoffPrompt":"Selected logo route: Source Desk Wordmark\nFamily: wordmark\nBest for: Primary site header, social share cards, and editorial source surfaces.\nDecision advice: Use when the brand needs to read as a credible source desk before it reads as a tech startup.\nWatch out: Too much typographic novelty will reduce trust and make generated cards harder to preserve.\nNext step: Convert the selected wordmark spacing and accent rule into deterministic CSS/SVG production assets.\nPreserve: exact LouisianAI spelling, dark ink, teal proof accent, editorial restraint\nAvoid: taglines, official seals, fake endorsements, generic AI sparkle marks"},{"id":"favicon-proof-mark","label":"Favicon Proof Mark","family":"utility","usageContexts":["favicon","PWA icon","social avatar","browser shortcut"],"prompt":"Create a square logo exploration tile for LouisianAI as a favicon-first proof mark. Preserve the existing avatar/logo asset posture, dark field, teal accent, and exact brand category as a Louisiana AI infrastructure tracker. Explore a simple low-detail LA/AI/proof-check geometry that remains legible at 32px. No readable taglines, fake official seals, partner marks, maps with inaccurate parish boundaries, or data-center clip art.","rationale":"Tests a compact mark that can work where the full wordmark is too small.","bestFor":"Favicon, app icon, social avatar, and small-size browser surfaces.","decisionAdvice":"Use if the current avatar needs a clearer small-size proof signal without changing the public wordmark.","watchOut":"Map and AI motifs can become generic quickly; small-size recognition matters more than cleverness.","nextStep":"Vectorize the chosen mark and test at 16px, 32px, 48px, and 180px before publishing.","preserve":["dark field","teal accent","LouisianAI category","small-size readability"],"avoid":["state seals","inaccurate maps","robot marks","fake certification badges"],"handoffPrompt":"Selected logo route: Favicon Proof Mark\nFamily: utility\nBest for: Favicon, app icon, social avatar, and small-size browser surfaces.\nDecision advice: Use if the current avatar needs a clearer small-size proof signal without changing the public wordmark.\nWatch out: Map and AI motifs can become generic quickly; small-size recognition matters more than cleverness.\nNext step: Vectorize the chosen mark and test at 16px, 32px, 48px, and 180px before publishing.\nPreserve: dark field, teal accent, LouisianAI category, small-size readability\nAvoid: state seals, inaccurate maps, robot marks, fake certification badges"},{"id":"machine-file-lockup","label":"Machine File Lockup","family":"system","usageContexts":["llms.txt","OpenAPI","linkset","JSON-LD graph","developer docs"],"prompt":"Create a logo-system exploration tile for LouisianAI machine-readable files. Preserve exact brand spelling and current card identity. Explore a compact wordmark plus file-label lockup pattern for surfaces like llms.txt, openapi.json, linkset.json, citation.json, scenes.json, shots.json, and brand.json. Use real file paths only. No fake model logos, fake ranking badges, fake API metrics, or unsupported engine-citation claims.","rationale":"Extends the identity into crawler and developer contexts without inventing new claims.","bestFor":"AI-reader files, API docs, machine-readable manifests, and source-map cards.","decisionAdvice":"Use when the asset needs to say: this is an official LouisianAI machine-readable source file.","watchOut":"Too many file labels can become a diagram instead of an identity system.","nextStep":"Define deterministic file-badge variants for each public JSON/TXT manifest.","preserve":["exact brand spelling","real file paths","source-grounded posture","teal proof accent"],"avoid":["fake model logos","ranking claims","API usage counts","unreadable code texture"],"handoffPrompt":"Selected logo route: Machine File Lockup\nFamily: system\nBest for: AI-reader files, API docs, machine-readable manifests, and source-map cards.\nDecision advice: Use when the asset needs to say: this is an official LouisianAI machine-readable source file.\nWatch out: Too many file labels can become a diagram instead of an identity system.\nNext step: Define deterministic file-badge variants for each public JSON/TXT manifest.\nPreserve: exact brand spelling, real file paths, source-grounded posture, teal proof accent\nAvoid: fake model logos, ranking claims, API usage counts, unreadable code texture"},{"id":"public-record-stamp","label":"Public Record Stamp","family":"editorial","usageContexts":["docket cards","methodology pages","citation pack","press kit"],"prompt":"Create a logo exploration tile for a LouisianAI public-record stamp treatment. Preserve exact brand spelling and evidence-first tone. Explore a restrained stamp/label system that can sit beside docket, methodology, and source pages. It should feel like an editorial proof label, not a government seal. No official insignia, no legal conclusion, no certification language, no fake source counts.","rationale":"Gives source-heavy pages a repeatable identity cue for public-record provenance.","bestFor":"LPSC docket visuals, methodology references, press/citation materials, and source labels.","decisionAdvice":"Use if docket and methodology pages need a stronger visual proof cue without implying official status.","watchOut":"Stamp language can accidentally imply certification or government authority.","nextStep":"Create a deterministic label component with approved copy and accessibility contrast checks.","preserve":["public-record caution","editorial proof tone","dark ink","teal accent"],"avoid":["government seals","certified language","legal conclusions","source-count badges"],"handoffPrompt":"Selected logo route: Public Record Stamp\nFamily: editorial\nBest for: LPSC docket visuals, methodology references, press/citation materials, and source labels.\nDecision advice: Use if docket and methodology pages need a stronger visual proof cue without implying official status.\nWatch out: Stamp language can accidentally imply certification or government authority.\nNext step: Create a deterministic label component with approved copy and accessibility contrast checks.\nPreserve: public-record caution, editorial proof tone, dark ink, teal accent\nAvoid: government seals, certified language, legal conclusions, source-count badges"},{"id":"lai-monogram","label":"LAI Monogram","family":"monogram","usageContexts":["compact badges","map pins","mobile nav","share-card corner mark"],"prompt":"Create a logo exploration tile for a compact LouisianAI LAI monogram. Preserve the exact brand name intent, Louisiana infrastructure category, dark ink, teal accent, and editorial restraint. Explore a simple constructed LAI mark that can sit in map pins or card corners. No official seals, no state-agency cues, no circuit-board cliches, no fake partner marks.","rationale":"Tests whether a compact monogram can improve recognition on maps and dense UI surfaces.","bestFor":"Map pins, small badges, mobile nav, and share-card corner marks.","decisionAdvice":"Use only if the monogram remains legible and does not fight the existing wordmark.","watchOut":"LAI can read as a generic acronym unless the construction is distinct and simple.","nextStep":"Prototype the mark in map pins and 20px header contexts before committing.","preserve":["LAI letter clarity","dark ink","teal accent","simple geometry"],"avoid":["circuit-board cliches","official-state motifs","fake partner marks","complex outlines"],"handoffPrompt":"Selected logo route: LAI Monogram\nFamily: monogram\nBest for: Map pins, small badges, mobile nav, and share-card corner marks.\nDecision advice: Use only if the monogram remains legible and does not fight the existing wordmark.\nWatch out: LAI can read as a generic acronym unless the construction is distinct and simple.\nNext step: Prototype the mark in map pins and 20px header contexts before committing.\nPreserve: LAI letter clarity, dark ink, teal accent, simple geometry\nAvoid: circuit-board cliches, official-state motifs, fake partner marks, complex outlines"}],"productionHandoff":{"nextOwner":"external-production-identity","polishOwner":"creative-production:generative-polish","requiredChecks":["Vectorize selected route before production use.","Test small-size readability at 16px, 32px, 48px, 180px, and 400px.","Check contrast on warm paper, dark ink, and transparent/white surfaces.","Review trademark and government-endorsement risk before public rollout."]}}